A New Way To Give

There are a growing number of ways to support your favourite causes, from donating at point of sale to fundraising through events. With some organizations, you can even donate your used vehicle! The Nanny Angel Network has just added another way for you to support them, thanks to their partners at Shoppers Drug Mart. Now, by using your Shoppers Drug Mart Optimum Card, you can help NAN get the supplies and resources they need for programming simply by donating your points!

I talked to NAN’s Stewardship Officer, Rebecca Babcock, about this new program, and why NAN has chosen to partner with Shoppers Drug Mart for this new and different way of giving. In our conversation, Rebecca was quick to emphasize how important donations are to the continued operation of the Nanny Angel Network, stating that “donations are the lifeblood of NAN. They are important to running our programs and necessary to bring our Nanny Angels to families across the GTA.” Without the help of donations, it would be impossible for NAN to provide their free, specialized in-home relief childcare to mothers’ with cancer in Toronto and throughout the GTA.

Rebecca delved into what benefits there are for donors in giving their Optimum Points as compared to other methods, stating “the Optimum Points program is an awesome opportunity for the person who can’t give financially right now to contribute to a cause they are passionate about.” She emphasized, however, that this program isn’t just for people who can’t afford to give through traditional methods. “For the donor looking to go above and beyond in their contributions, this is a great way to have an impact,” she said, adding that “sharing your rewards allows us to purchase necessary items and gift cards.”

This new program doesn’t just have benefits for NAN’s supporters. “Shoppers Drug Mart is a proud partner of the Nanny Angel Network, and we are thrilled to have this program as part of our partnership,” Rebecca said. She went on to explain why charities are now choosing to utilize new and non-traditional giving methods. Rebecca commented that “giving people more ways to give allows us to engage more people and expand our impact.” When asked what NAN hopes to achieve by implementing this program, Rebecca focused on the ways it allows NAN to engage new people. “As technology grows and our interactions change, we want to provide as many opportunities as possible for supporters to have an impact.”

The Shoppers Drug Mart Optimum Points program in particular is an easy avenue to engage supporters, as rewards programs are something that most people are already familiar with. “Being able to gift those rewards to causes we care about is a great way to turn your every day actions into ongoing philanthropy,” Rebecca explained, adding that they hope this program will help with the cost of supplies for their Nanny Angels. Nanny Angels go out to client’s homes with their famous Green Bag stocked full of toys and supplies for the children, and they can always use more, which is where the Optimum Points will come in. “This program will help us with the cost of supplies, especially through gift cards, toys, and other supplies,” Rebecca concluded.

Interested in donating your Shoppers Drug Mart Optimum Points? It’s easy! Simply log into your Optimum Account on www.shoppersdrugmart.ca and click the Donate/Transfer Points tab. From there, simply scroll down the list of charitable partners until you find NAN. Enter the amount and just like that, your points will be transferred to their card to help with purchases to support their programming!